Social Media Designs
A library of post and story templates exploring grids, typography and color systems for brands online.
[ N° 02 // Visuals ]
Inside the work.
Drag, swipe or use the arrows to scrub through the project's key frames.
01 / 00
[ N° 03 // The Story ]
From brief
to outcome.
Overview
An ongoing collection of social media designs across multiple clients and personal explorations — from minimalist quote cards to dense product launches.
Problem
Brands were burning hours every week recreating the same kinds of posts from scratch — inconsistent type, ad-hoc colors, no shared rhythm across the feed. The asks were always last-minute and the result always looked like it.
Challenge
Designing within tight square frames while keeping each brand's voice distinct.
Outcome
A reusable template system that turned weekly content into an hour-long task instead of a day.
[ N° 04 // Process ]
Problem
to pixel.
Every project moves through the same spine — research, wireframes, mockups, ship — but the weight on each step changes with the brief.
- 01 · Audit01 / 04
Feed analysis
Mapped 90 days of each client's existing posts onto a 3×N grid to see the feed as one composition. Identified clashing colors, inconsistent type sizes, and 6 recurring post archetypes (quote, launch, carousel, event, recap, BTS).
- 02 · Wireframe02 / 04
Template archetypes
Sketched layout systems for each archetype on a 1080×1080 frame, locking safe areas, hierarchy zones and a max of 2 type pairings per brand. Defined how each archetype scales to story (9:16) and reel cover.
- 03 · Mockup03 / 04
Variant library
Designed 30+ Figma templates with auto-layout, swappable color modes, and component variants for headline length, image presence, and CTA style. Every template is editable in under 60 seconds without breaking the system.
- 04 · Handoff04 / 04
Playbook
Wrote a one-page playbook per brand: when to use which archetype, do's and don'ts, and a posting cadence template the social team owns end-to-end.
